Mission: To provide a window for extensive cooperation and exchanges at home and abroad, to bring opportunities for more families to change their destiny, and to provide a broad stage of struggle for employees and partners full of love and growth.

      Integrity: Integrity is the foundation of Jinqiao's success. It is always believable in words and correct in deeds. Jinqiao's pursuit of success is not a simple economic success, but we have won a wide range of respect, trust and good reputation.

      Personal value: Jinqiao respects everyone, whether domestic or foreign partners, expatriates, or employees. Everyone should be respected and have the opportunity to develop their potential and achieve success.

      Achievement: We should not only strive for self-improvement, but also inspire others and give them opportunities. We pursue success, strive for personal and team dreams and make unremitting efforts for progress. We encourage innovation and change, keep abreast of trends, respond quickly, take action and accomplish tasks so as to gain more valuable experience.

      Personal Responsibility: Everyone should do his best to achieve his own goals, and should also do his utmost to help the company or partners achieve common goals. By helping others to achieve self-help, Jinqiao enables everyone to develop their potential, share the fruits and be the best of themselves.

       Gratitude: Being grateful is the foundation of people. Everything we get is not from nothing. We enjoy the help and support from all sides. Whether good or bad, good or bad, good or bad is to make us better prepared. Only in this way can we base ourselves on heaven and earth, and let ourselves embrace the whole world with a soft heart. If we thank life for everything, the whole world will be full of light. Those who love out love to return, those who bless in the past bless in the future, so that our hearts are full of love and gratitude, happiness with life!

       Joy: To understand the Tao from the beginning, to be yourself in "feeling". The state of mind is born from the heart. Joy is the most beautiful enjoyment of life. When we love, we get joy. Joy, quiet comfort, freedom of life, every success will bring us infinite joy. Conversely, when we are happy, success is at hand.

       Struggle: To be helpless, to be touched, to be a storyteller, to struggle all one's life, to produce a story of Jedi counterattack, this story about independence, about dreams, about courage, about perseverance, about struggle! The rudder of fate is struggle, without any fantasy, without ceasing to work hard for a day. Diamond is the most precious gem in the world. Colorful diamonds and black carbon have the same composition but different values. All glory comes from adversity. Behind every diamond's brilliance, they have experienced extraordinary pressure of hardening, striving for their dreams and arrogance.